
In my last post I highlighted how we are conned by packaging. This week I came across a great example.
This week I walked into my local Asda Store (Walmart) and was attracted by the great packaging in their new Organics range of Ice Cream and Sorbets.
Organic - Sorbet - good for you! Well, not actually ... but better than Ice cream and all that fat. Well let's take a look at the packaging ... the front is designed well. Sicilian Lemon Sorbet ... wow, I can hear opera arias in the background.
But when you check out the back the marketing deception is clear.
Concentrate:
To make fruit juice concentrate into a production-friendly sweetener, it has to go through a lengthy and expensive process called "stripping". As the name implies, everything is stripped out of the juice: vitamins, minerals, color, flavor, etc. Then it goes through a deionization process similar to the one that turns cornstarch into corn syrup.
What's left is essentially glucose syrup-sugar water that looks and behaves a lot like corn syrup. It is sweet, but it is colorless, flavorless, and doesn't alter the pH of whatever is being sweetened, all of which are highly desirable in the manufacturing process. Although it no longer resembles anything close to a fruit juice concentrate it is still considered a fruit juice concentrate. Marketers can still put "100% juice" or "no sugar added" on the package. Source: Are Fruit Juice Concentrates A Healthier Sweetener? Eric Thorn
Dextrose
Processed sugar: Sugar greatly impacts the healthy functioning of the nervous system, and refined sugar is a lot like crack in the way it alters (and impairs) brain function. All refined sugars should be avoided, including high-fructose corn syrup (the sweetener in sodas), dextrose, sucrose and others. While you're at it, avoid white bread and refined grains, too, because they're very similar to sugars in the way they impact the nervous system. Read more here.
Glucose Syrup
Certain harmful refined dietary sugars (which are specifically discussed below) almost always turn directly into fat! Glucose, Fructose, Sucrose, Galactose, Maltose, and Lactose are digested and absorbed with such speed that the body must convert them into saturated fats. Saturated Fatty Acids are "sticky" by nature, and, when introduced into the vascular system, clog arteries, increase the chance of stroke, diabetes, and definitively decrease athletic performance. see article Killer Sugar. Suicide with a Spoon
And then the disclosure that if they run out of Organic ingredients they will use non organic ingredients!! Now isn't that convenient.
Come on, isn't it time we put stuff back on the shelf.