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Choose A Focused Referral Group

For the most part, if you want to build a source of referrals, networking doesn't work in the way you imagine . Referrals are founded on trust and confidence and this relies on sound relationships .... you don't get that from ad hoc networking events.

When you hear what local business people are saying about BNI in this 5 minute video you will understand why BNI is the Number One Referral Organisation in the World.

The video provides a good reflection of what BNI is about.

... as seen by a Bookkeeper who created £45,000 of extra business in her first year.

... listen to how a Mortgage Adviser created £100,000 income.

... how does the Planning Lawyer who attributes 100% of her new business to BNI

.... finally a Health & Safety Consultant generated £350,000 business in his first 5 years.

"The most direct, sensible, condensed agenda I had seen. For me, I haven't got time to waste." Graeme Massey Brand Builder

"Apart from tens of thousands of pounds worth of business every year, I have met people it would have taken years to meet in any other way and given me training to be confident in any networking situation." James Taylor Lawyer

Referrals: Such A Powerful Marketing Strategy

Do you know what people are saying about you behind your back? Do you really?

Sales is you telling everyone how good you are but you're the one that is saying it. Smart business networking is getting a focused group of people to tell their contacts how good you are.

Which is the most powerful? You telling the market you are good or us telling the market how good you are? You don't need to answer that for it is do damn obvious.

So how do you get this to happen, alongside your other marketing efforts? Well the first thing you need to know if that 'doing a good job' will not do it. People expect you to do a good job ... that is what they pay for. Going that extra mile and exceeding customer, client expectations may stand a little chance but in relying on customers and even friends to give you referrals will give you a fraction of what you should be getting.

BNI is different. We have developed a systematic approach to bringing people together to develop relationshops, understanding and the attitudce where people want to work together to help one another.

BNI is about Smart Networking. BNI is about lot's of focused people telling their contacts how good you are so that you get the sort of profitable referrals you really want.

We coach this stuff and it is FREE to BNI members.