Do you know what people are saying about you behind your back? Do you really?
Sales is you telling everyone how good you are but you're the one that is saying it. Smart business networking is getting a focused group of people to tell their contacts how good you are.
Which is the most powerful? You telling the market you are good or us telling the market how good you are? You don't need to answer that for it is do damn obvious.
So how do you get this to happen, alongside your other marketing efforts? Well the first thing you need to know if that 'doing a good job' will not do it. People expect you to do a good job ... that is what they pay for. Going that extra mile and exceeding customer, client expectations may stand a little chance but in relying on customers and even friends to give you referrals will give you a fraction of what you should be getting.
BNI is different. We have developed a systematic approach to bringing people together to develop relationshops, understanding and the attitudce where people want to work together to help one another.
BNI is about Smart Networking. BNI is about lot's of focused people telling their contacts how good you are so that you get the sort of profitable referrals you really want.
We coach this stuff and it is FREE to BNI members.
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